Marketing

Travel, Tour and Hotel Websites Geared for the Tourist Market

Promote your travel or tour business online with a great website. Everyone loves having the chance to get away from it all. It’s a great time to be in the travel business. Business is booming for adventure getaways, specialty guidebooks, hostels, hotels, tour companies, travel agencies, and vacation rentals. You’ll want marketing elements that help …

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Content Marketing and Hiring a Copywriter

Every business needs content. Not the bland, me-too nonsense that frequently clutters up our inboxes and feeds, but genuinely useful, interesting content. Effective content builds your audience, and builds your business. But without a strategy, content creation can feel like a never-ending treadmill you can’t get off! If you’re finding that it’s difficult to come …

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Reasons why you should own your own blog rather than posting to social media

At least once a year, various people declare that blogs are dead… usually killed by some platform that we label as “social media”. Some marketing consultants tell small businesses that they can do fine just having a Facebook page. Bad advice in my opinion. Over the years we’ve seen otherwise smart people making the same …

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