Frequently Asked Questions

Web Design and Build

The cost of a website can vary depending on various factors, just like the cost of a house may vary. i4websitedesign website projects generally start in the $2,000 range for basic business sites and upwards depending on your unique needs.

No. Website design isn’t a commodity.

“A commodity is anything which there is demand, but which is supplied without qualitative differentiation. In other words, sugar is sugar. Coal is coal. Stereos, on the other hand, have many levels of quality and points of differentiation, hence, the better a stereo is, the more it will cost.” — Wikipedia

If I matched prices, I would have to cut corners, and that would take away from getting you the best results.

I often get clients who say that their other webmaster just disappeared, or finished half of their site and quit. I can assure you I’m a trustworthy, competent, and honest person who genuinely cares about the service I offer. I’ve been looking after website clients for years and have no intentions of changing professions.

I invest heavily in on-going training and make sure to hone my skills, both business and technical… always. I produce a very good end product and can guide you in a field you may know little about.

I’m also providing you with one of the most powerful tools for growing your business, and my pricing reflects the value I’m creating.

The length of time it takes to create a fully functional website is based on several factors. Typically a custom website takes about 2-6 weeks, depending on the complexity. It also depends on how quickly feedback, deliverables, and approvals are given. I will make every effort to meet the time-frame you have in mind.

It’s preferable if you have all your text, photos and images ready to go before we begin. I’ll assist you if you’re not sure what’s needed, and I can help with sourcing suitable high quality stock photographs if you don’t have your own photos. If you already have a well designed logo and brand assets you should provide me with a style guide and all downloadable brand assets.

Absolutely. My goal is to please you and I can’t do that without your input. If there are other sites with a design style that you would like to emulate, I can do that. If you have a logo or brand collateral that you’d like me to work around, that’s no problem. I’ll make sure your new site is a consistent and integral part of your overall brand.

All I need from you to make changes once the website is up and running is an email that contains your new text and/or photographs to be included. I’ll make those changes for you as soon as I’m able, which is generally within a day-or-so.

If you’d like to make changes yourself, I’ll provide you with a login to the administration area, with detailed instructions on how you can update certain areas. Parts of the administration area (e.g. plugin installation) are restricted on all websites that are hosted on the i4design server. This is to protect the security of all websites that share the server space, including your own.

Yes. Most clients stay with me for the life of the website. But if for any reason you decide you want to take your site to another hosting service and get another company to service the site, I will happily assist you in making the transition as effortlessly and efficiently as possible.


Yes, I offer all of my customers care plans for websites I create. I believe it is not only my job to design and build your website, but to also maintain, look after and protect it.

Select a care plan that best suits your needs and sign up.

No, but I’d be happy to discuss a redesign of your website if you are interested.

Search Engine Optimisation

A sitemap is created and submitted to Google. It’s a crucial component of your website, as it acts as a guide for search engines telling them about your site structure and its important pages that should be crawled and indexed for further ranking. Titles and meta descriptions are set to make them attractive to users, as well as having keywords included for search engines. Images are named correctly so that Google includes them as part of the search algorithm.

To rank #1 – #3 for a highly specific and competitive phrase may take years to accomplish, if it’s possible at all. In saying that, you should start seeing some kind of results in less than a month – once the Google bot has crawled your site and indexed the new information. In general you can expect your website will first be crawled/indexed from 4 days to 4 weeks.

Whether your website appears on page 1 of Google depends on a number of factors. It depends on the search phrase people are using and the number of other websites that are also available for those search phrases. Nobody can truly say how long it will take for your website to appear at the top of search engine results pages (including people who actually work for Google), however there are a number of factors that can improve your chances.

Building your website on WordPress is a good start as WordPress has some great Search Engine Optimisation fundamentals built-in. Creating unique and interesting content on a regular basis for your website is also critical to increase your visibility amongst search engines. Launching your website and then forgetting about it is a sure-fire way to get lost amongst the noise.

I’m happy to talk to more about your search engine strategy if I haven’t already.

The majority of web traffic is driven by the major search engines like Google. Although social media and other types of traffic can route users to your website, the bulk of website traffic is driven by search engines. This statement is true regardless of your website’s purpose.

Search engines are powerful because they provide targeted traffic. Or in other words, search engines bring users that are seeking what you offer or sell. Investing in SEO can have a much higher rate of return when compared to other types of marketing efforts.

When you incorporate real SEO into your website, you’ve made a conscious decision to plant a seed, nurture that seed, and help it grow over time. This long-term strategy and efforts produce high-quality results that continue to produce results year and year.

For SEO to truly work and be sustainable, it needs to include a process of build up. Any SEO consultant who says otherwise is fooling you. SEO is an ongoing effort, but one that is totally worth it.

Google analytics code will be integrated into your website and I will send you the link to the reports page so that you can check how your site’s doing whenever you like.

If you would like to log into your Google analytics account where you can see a wider range of statistics about your website – including (for example) number of visits, page views, the amount of time people are spending on your website – just let me know and I’ll send you the instructions.

NEW: Download the free guide:
My Website's Live... Now What?

If you’re stuck on what you can do now that your site’s been built, read ‘My Website’s Live… Now What?’ which is full of tips on how to make sure your website is a useful, income generating part of your business.

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