Marketing Posts
Using We instead of I in Websites, when there’s Only Me
Over the years the use of the generic personal pronoun “we” has been commonly used to make small businesses appear bigger than they actually are. In fact, it may just one person freelancing from home in slippers and a bathrobe.
Branding, Trust, Honesty and ‘Keeping it Real’
Branding, Trust and Differentiation Your branding is so much more than your logo and website design. You need to find a way to differentiate yourself from the pack and show the values that your brand stands for. As business owners,
Promoting your Conference or Event Online
Conference Promotion Online Events come in many different styles from small gatherings to large conferences. Maybe you just want to list upcoming events on your site, or perhaps you need the ability to register guests and sell tickets online. No
Travel, Tour and Hotel Websites Geared for the Tourist Market
Promote your travel or tour business online with a great website. Everyone loves having the chance to get away from it all. It’s a great time to be in the travel business. Business is booming for adventure getaways, specialty guidebooks,
Content Marketing and Hiring a Copywriter
Every business needs content. Not the bland, me-too nonsense that frequently clutters up our inboxes and feeds, but genuinely useful, interesting content. Effective content builds your audience, and builds your business. But without a strategy, content creation can feel like
How to set up your avatar
An “avatar” is an image that represents you online—a little picture that appears next to your name when you interact with websites. A Gravatar is a Globally Recognized Avatar. You upload it and create your profile just once, and then
Reasons why you should own your own blog rather than posting to social media
At least once a year, various people declare that blogs are dead… usually killed by some platform that we label as “social media”. Some marketing consultants tell small businesses that they can do fine just having a Facebook page. Bad
Reasons why blogging is important for your business
The definition of blogging Blogging is the act of creating short-form content. A blog post is posted to your website’s ‘blog’ – a part of your website where you house all of those posts. What you are reading now is
The pros and cons of having videos on your website
There are a number of online users that prefer to watch videos over reading text. Adding video to your site could widen your potential audience and bring new visitors aboard. While there are many Internet users that swear by online