The definition of blogging
Blogging is the act of creating short-form content. A blog post is posted to your website’s ‘blog’ – a part of your website where you house all of those posts. What you are reading now is a blog post.
No website administrator/designer is required – you can log in to your WordPress Admin area and add a post any time you like. As soon as it’s ‘published’ it will appear on your website.
In addition, every time you post a new blog post you have a new web page on your website, and it’s all housed under your blog so your website doesn’t get cluttered with pages here, there, and everywhere.
Blogging drives traffic to your website
Regardless if you are a small business, or a multinational company, blogging is integral to your online content marketing strategy.
One of the main reasons is that blogging drives traffic to your website. The more traffic you have visiting your site, the more likely it is you will make a sale or score a new customer.
Not only will a blog provide your audience with interesting and useful information, it will also increase the number of indexed pages and keyword usage on your site, allowing search engines to rank your site higher in their results.
If you have a small site – say, a home page, a products/services page, an about page and a contact page – that’s only four pages for search engines to index.
Every time you write a post, it’s another indexed page for your site, and another signal to Google that your site is alive and kicking and they should be checking back regularly for new content.
Every new indexed page is also another opportunity for your site to show up in search engine results and draw new visitors to your site who stumble upon your content through organic search.
Keywords and topics on your website are a significant way in which Google (and other search engines) find your site when certain words are entered into the search box.
Blogs create entry points for your business website. Consumers don’t search for businesses, products, and services in their local Yellow Pages book anymore. Instead, they visit Google and type in keywords to find what they need.
Blogging gives your business a voice
Starting a blog is a simple way to give your business a voice. It can give your audience a glimpse into your business while also promoting your products and services.
People are also more likely to buy products or services from businesses they feel they “know.” Having a blog that you regularly update will allow your readers to feel like they know you, even if they’ve never met you.
Establish your business as an authority
Posting fresh content to your blog that is relevant to your niche and insightful to your customers can reinforce the idea that you know what you’re talking about and help establish you as an expert in your niche.
Blogging can help stamp your business as an authority and encourage your readers to share your content with their networks, and even motivate them to become advocates for your business.
If your customers have questions about a product you are writing about, you can respond to them directly on your website. Your website comments last much longer than on a Twitter response or Facebook post. Other customers will see your interactions too.
You are building trust. The more you show that you are well-versed in your field, the more likely your consumer will trust you to supply what they need.
By blogging regularly and consistently, you can build a strong and visible online presence while establishing your experience and expertise.