The Reasoning Behind Website Care Plans

Once you’re signed up to an i4design care plan you’ll never need to worry about the techie stuff again.

Websites are no longer a “set and forget” part of your business. As technology evolves, website software is constantly being updated to make it more secure, faster and more visible to search engines. WordPress is a powerful and reliable platform, but it’s not immune to technical problems. From time to time, poor compatibility between themes and plugins, and miscellaneous errors can cause problems. Staying on top of these issues is critical to keeping your site safe and running at full speed.

Your Website is Critical to your Business

Your website generates leads, customers and revenue. It’s a channel through which customers, suppliers, potential new staff, and partners will find you and engage with you. It’s fundamental to the success of your business and you want peace of mind that it will be available at all times, without interruption.

Website redesign is no longer an update “every few years” opportunity. As your 24/7 salesperson, you need to constantly be making updates and improvements to your website (or have me do it for you by signing up to the Premium Care Plan). This is commonly referred to as growth-driven design in the digital marketing space.

All Software is Vulnerable

All software needs updating, including the software that powers your website. Every day more and more websites are getting hacked and attacked, including the big players like Twitter and Facebook, as well as millions of small businesses. It’s the nature of the world we live in and unfortunately websites are an easy target.

Do it Yourself?

Keeping your website up to date, backed up and secure can be time consuming and a little tedious. It takes you away from what you should be doing, which is building relationships with your customers, staff and partners. The technology continues to evolve and, unless you’re in the know, it can be difficult to keep abreast of all the trends and developments.

Generic Help

Yes… there are plenty of options for you to keep your website managed and up to date by various companies. They do it for thousands of customers every day. That means they are experienced. It also means they might not be paying attention to the finer details of your particular website and business needs.

My Help

I know your website intimately because I built it, or have at least worked on it. I know every line of code and all of the variables and combinations of things that hang together to make it work. I also know the software your website is built on very well. I’ve been using it for many years and all of my websites (including this one) are built on the same software. So I am in the best position to keep your website up and running and open for business. And, I can do that with one of my Website Care Plans.

What I Offer

I’ll do all the nitty-gritty things you don’t want to – including regular software updates, backups, security and settings. I’ll also perform an unlimited number of small tasks on your website throughout the month to make sure every piece of content and code is perfect.

Websites and marketing systems that can withstand the test of time.

That’s what I want for you and your business. I want to provide you with a website that will serve you today, tomorrow and for years to come. Having to constantly alter your approach every time the wind changes is expensive and wearisome. A website built by i4design, combined with an i4design premium care plan, ensures that you’ll have online marketing system that is able to grow as your business grows, and will change when technologies, user expectations and the internet changes. Enjoy a bullet-proof marketing machine that won’t crumble the first time a popular social media site loses traction or the next time Google updates its algorithm.

Click here to view an example of the i4design monthly Website Care Report.

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